Friday, 15 April 2011

How To Attract The Few - Who Will Attract The Many

Ever heard this phrase before?

"Attract the few and the few will attract the...many.."

That's exactly what happens when you're loyalty metre is booming.

How loyal are you to your thousands of prospects who will one day learn from you and purchase from you.

Will you sell them out for an affiliate product you don't believe in?

Or will you make sure, you have tested that product, system, ebook out yourself and applied. Making sure, that it can benefit your own community of businesses?

If your someone who truly feel that loyalty cannot be bought then you're not alone.

There are many unsatified customers online who have met businesses and cowboys that don't deliver.

They get the money and they don't fulfill what they say they will.

Loyalty can help you have the edge on your competitors.

It doesn't need qualification, status or a cool name.

It just needs heart.

To illustrate how powerful it is and how it can give you the edge, then here's a story from Walter Peek, who writes...

One of two brothers was fighting in the same company in France and fell to German bullet.

The one who escaped called Tom, asked permission from his senior officer go back and bring his brother in.

'He is probably dead,' said the senior officer, 'and there is no use in you risking your life to go back into the firing line, to bring in your brother's body.'

But Tom kept on asking for permission; again and again.

He pleaded to the senior office to let him bring his brother back.

The senior officer gave Tom the consent.

Tom found his brother and carried his brother on his shoulders - and just as Tom reached the lines, where it's safe....

His brother died.

'There, you see,' said the senior officer, 'you risked your life for nothing.'

'No,' replied Tom. 'I did what expected of me, and I have my
reward.

When I crept up to him and took him in my arms, my brother
said, "I knew you would come -I just felt you would come and
not let me down.'"

Loyalty.

How Loyal Are You To Your Principles?

The team who are with me today, are not the team that came long ago.

They are not the ones who shouted, "We'll be the best business team member ever! We'll go diamond and.."

They were strangers who become friends and great clients and businesses who I mentor.

But there was a time, before I ever became a mentor that my team needed help in different ways.

Some got stuck in the motorway and they'd call me at 3am in the morning. So me and my wife would travel for 4 hours to find them - because the company they paid to help pick them up, and fix their car - didn't turn up.

They took their money for 12 months and when the time came to deliver and help their customers - they didn't turn up.

There we times when one of my students forgot to fill a form in. If that form wasn't in 24 hours- then he'd have lost his bonus check.

It was too late to send by mail and they won't allow fax copy or email.

So, we'd travel for 4 hours there and post it through the company's letter box and travel 4 hours back

There were many, many stories like this.

But - here is what will get you.

None of them ever stayed in the business!

Most left after a week, three months, one year and some didn't make it even a week.

They listened to the people who never lifted a finger for them. Who never bought a product from them. Who did not speak one word of encouragement to them.

People ask me, "don't you regret it?"

No - because I did it for me.

I did it because my principles expected me to do these things.

These are the principles, values I live by.

Only one thing I've changed since then.

I've added a principle that no one gets my time until they qualify. It's called Self Respect.

I'll not babysit anyone. Period.

Yes, in the past I felt alone and thought that the world is full of selfish, centred, coward people who jump from one company to another....

And who got their prioritises so messed up.

Who talk big but cannot walk the talk.

Sure, if I didn't qualify people the way I do right now, guaranteed, there will be those who will abuse your time, who are self centred, and do not get it.

Most never will.

No matter what you do.

The Few Attract The Many...

These very same people who left years ago - spread the word.

The word reached the ears of those who had the same
principles I've got.

They needed help.

They wanted to be mentored.

They've always wanted someone who was loyal too.

They didn't want a babysitter.

And I've already gone through the years and have changed to know, that time is valuable, and why give your heart to people, who do not even respect themselves.

So when these new people came, strangers - I was ready. It took 6 years of being ready. It took a lot of giving and a lot of seeing how people who get all the help they could ever dream of - and do sod all.

So, I was ready as one can be. I've gone through the circuit. You won't see me hold back when I mentor or in my emails. You'll not see me try and convince but rather try to scare the person, on how it takes work, studying - to see if they got desire.

Yeah, I was ready and I wasn't letting anyone in my circle of influence, or get my time, or be on my mentorship program - until I've qualified them hard.

And even if they mess up, they do not communicate - hey - my job is done. It's their business and mine is not relying on Network Marketers but got other pipelines growing...

Here they came, one by one...

From one, two, three, four, five people - came 100, 200,
300, 400 and more - over the months and years.

Why?

Loyalty, a principle I've loved since I was 9 years old and few people have it. I mean what I say. FEW PEOPLE HAVE IT.

I'm that person.

If I find one student of mine, give his heart, work like I do and delivers to their client, the way they say they will - I'll fight for them. I'll pull ever stop I can to help them.

But cross me, mess my time, and try to play with my time...

Game over.

These are principles.

They come before money.

They cannot be bought by a dollar sign.

They do not flinch when hype comes for a visit.

It does not cower even against the corropt people who create leglisations and pretend they are laws.

Like the Census that the sheeple who complain on how there's corruption, and fed of being pushed around - and yet here's their time to fight the Census.

Oh no, they won't.

Scared, no backbone to fight against such corruption. No backbone at all. Their hearts are not based on principles but fear of loss, fear of being fined, fear of prison, fear.

You think I'll trust my friendship with people who cower like that?

Don't give me the BS patroitic talk and nonsense that they need that to see how to allocate money. They ALREADY know who you are, where you are and what you do.

I'll go to prison, I'll do the fine.

That's my principles. It doesn't change with the weather and circumstances. Whether I got family, children or whatever. These I fight for.

Principles!

You either loyal to your principles or you're not.

Know who you are because for me, someone who doesn't know and jumps like a rabbit when hard time comes - cannot be trusted.

They will not have your back when the times comes!

There are no grey areas.


Loyalty does not need crowds cheering it on, to inspire a person to fight for their dreams and financial future.

It does not chase approval, to be accepted and to be popular.

It cannot be bribed by these.

Principles gets a human being to plan, to strategise, to focus, to work silently to make it happen. To never cut corners.

"Principles such as loyalty
cannot be given or bought"


Principles such as honour, integrity, courage, discipline, honesty - cannot be given.

You have to earn them in the arena called...work and life. They are earned through every step of confronting all that most fall for and say:

"NO! I don't care if I lose everything. NO! I'm standing my ground and hold these principles with my life!"


Look in the mirror and you'll know if you have these principles.

Look at your life and the results - and you'll know if you got these principles or not.

Look at the people you associate with.

Look at how you do business online and how you treat your mentor.

Look if you got self respect or lack of honour.

Look straight in the mirror.

I teach nothing new.

NOTHING.


I only bring to your awareness what YOU already know.

And what YOU already know will reveal itself in finances, in status, in all that you are right now.

It will reveal when everyone is not around. When there's no one else to prove to.
When there's no one else to puff that chest up high and show who is important and who can talk louder.

When you are alone with yourself and the TV is off - you will see what principles you follow and which ones you don't.

When the cars are silent. When all is asleep and there is only you in your own home - and you look in the mirror..

You will see your life and the years that have gone by.

Then...

You will see regret or principles.

-Adam Taha

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