How To Use Stories With Your Lead Generation Strategy

Want to know how to grab your prospects attention to read all your article or sales letter, and take action?

The lead generation vide below gives you the steps as you watch me creating the cartoons that reveal their own story.



Lead Generation - How To Use Stories To Increase Sales
There is a power in story and I'll be sharing the components, steps to using stories to attract leads, and get them to take action.

Great leads have a powerful skill and even companies like Apple. They are great at telling stories.

Instead of them talking about the mechanics first, the features first, they reveal the following steops..

• The Why
• The What
• The How

But what most do and who don't know how to use stories and understand the reason people buy - they will now use this formula.

So their sales lead generation becomes mechanical. I've seen many who say they know copywriting, blame recession for the down turn of their income.

However, I go to the slick websites and their copy is horrible. It is mechanical and has no heart whatsoever and does not appeal to their readers.

That's why their lead generation hasn't sent them their commission. It's too mechanical on the What and How to.

Instead they will start with the how, the what. For example, they'll say..

"What we do is XYZ and here's how we are the best at what we do, and how our sales rep, distributors earn a lot more money."

But the leaders, who inspire know, that the reason WHY works with the mind better because we are emotional creatures.

People buy into the why.

They don't care about how a company is the best, what their goals are. The same people don't give a damn nor trust politicians. Pathetic how we have let them even have a job in the first place.

So, start with the WHY.
Reveal your prospects frustrations first, their problems, their story. Learn how to pain pictures with words.

The problem doesn't have to be something that is causing pain. It maybe causing inconvence, or it maybe an entertainment value and the person wants an alternative.

Instead of the Hollywood drivel we see today, where movies are now not about value, creating awesome stories but an advertising for Iphone. An example of this is the movie called, "I AM Number Four."

It reaks with Iphone advertising, the logo is similar of the intro. It's a story that personally similar to smallville. Nothing really knew.

Just another smallville or twilight style movies.

So focus in giving value within your story when explaining the WHY.

Then there's the WHAT...
The what explains what it is that's going to help them. For example..

"Mentorship 2.0 will help to slice your learning curve by 95%."

So I mentioned the product but mention their pain and the solution in one sentence.

The How...
It can be explained in many ways. I use real video testimonials. The testimonials are of clients who explain..

• Their WHY - their pain.
• The What - how your product or services helped them.
• How - How their problem was solved, sharng their own examples.

The WHEN or the Call of Action.

Or what's next.

You have a strategy already planned out earliar. Everything is in place. So when you have written your article, then you have the call of action to lead your prospects.

Where do you lead them to?

Depends on your strategy.

• To the sales letter
• To the Mentorship program
• Or to leave a comment
• To share, tweet

It all depends on what it is you want to happen.

So using stories for your lead generaton can be very powerful when you know how. It does take practice.

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If you feel you've lost direction and have tried all what the guru's have said and still you're frustrated by the result.

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Avoiding the mistakes that has totally ruined most home business today.

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"Ok, now go and apply the strategy."

If you can't do that, don't apply for my mentorship and don't email me. I've got no time for people who are not teachable.

- Adam Taha