Lead Generation Strategy - Tell A Story.

The most powerful tool for your Lead Generation is much more than the system itself.

It's your creativity, your voice to express your targeted audience story.

You see, you don't have to wait at a supermaul to grab a prospect or client's attention. You don't have to be clever either and place catchy businesses cards.

You won't need to do some self talk, affirmations as you pace up and down, to pluck up some courage to make a cold call to the leads you bought.

Instead, you create a strategy online, which leads with telling a story to your prospect. The way I've shared a story here, on Mentorship.

The Lead Generation Strategy - To Tell A Story.

You may say to me, that you're not good at writing. That you're not creative enough. That you are not a great story teller.

However, I'm about to show you, how you are the great story teller and you do it all the time, without even knowing.



If I asked you, tell me about how you got to where you are today, what will happen is this..

1. You'll first grab my attention and curiousity with the pain and what you wanted to solve.
2. You'll share on the feelings you felt and why you were cautious. Revealing details.
3. Then you'll reveal how you stumbled upon something.
4. You tried it and it worked but you had to be serious, take certain actions.
5. And finally, you'll reveal where to get this same solution.

If you break these steps down with working online, it is the same. It is no different but of course, you'll need the skill to make sure the work you do - is syndicated.

That it is syndicated to the target audience and it attracts the serious audience who have gone through, what you have gone through.

So let's take these steps briefly to see how these 5 steps help you to provide the story within your lead generation marketing strategy.

1. You'll first grab your prospects attention revealing their pain and revealing the solution. You'll raise their curiousity.

2. You'll know your prospects objections because your prospects is cautious at times.

They've been bombarded by advertising, spam, flyers, telphone calls, pm messages, blog posts, articles, TV commericials.

They may even had negative experiences. They've bought ebooks that were fillers, courses that didn't deliver and maybe products that didn't work for them.

And when they wanted help, the guru was not available but they'll have a new course to sell to them!

You name each objection and handle them through a story format.

3. You'll share your own experience too and where you were, and how you found the solution.

4. You tried it and it worked and as you do, you reveal results that are real. Testimonials that are real.

You also mention that it takes work, that it's not a miracle pill and a magic bullet. That way you filter out the tire kickers who really don't want to work at anything.

Filter them all out. Say it straight - say what they need to be prepared for.

5. And finally, you'll reveal where to get this same solution

You reveal the call of action.

Five simple steps which you have applied in your life many a times but never really saw it that way.

Telling a story is very powerful and when it's from the heart, when it really flows without a pitch, it can inspire, encourage, educate, and engage your audience.

So break it down.

Know where your prospect is.

And make each post or email, or process in your marketing bring them closer, and closer, and closer to take action.

Create a path that has steps. One following after each other and have....the what's next (the solution) be there, within your Lead Generation Strategy.

Adam Taha